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There are countless benefits from joining a cooperative, including sharing the risk and rewards that come with the fluctuations in the agriculture industry.
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“Is this an agricultural co-op or a tech company?” This was a question recently posed by “60 Minutes” correspondent Lesley Stahl in a segment about Land O’Lakes, Inc.

Changes in agriculture, changes in opportunities

Posted by Land O'Lakes, Thu, March 21

Everyone knows that agriculture doesn’t look the way it did 100 years go. But, even in the past 10 years, technology has changed the way food is grown — if not at the speed of light, then at a speed nobody quite anticipated.


And with change comes opportunity. Careers in agriculture are more varied than they ever have been. If the way our food is grown is something you’re passionate about, there are new ways to be involved through policymaking, agronomy, engineering, food science and more.


Bringing food and tech to SXSW

As the technology for how we grow and produce food evolved, it has applications to better our health, education and food systems. As a society, we need to ensure we use technology thoughtfully and efficiently, while still working to reinvent food production, adjust consumption and reduce overall environmental impact. Technology and food have to be in conversation.


Meet The Copernicus Project, an immersive experience at this year’s SXSW that explored how we think about food and encouraged an open, honest dialogue between consumers and those in the food system. Named after Nicolaus Copernicus, who was the first person to theorize the sun did not revolve around the Earth, its goal was to explore the intersections between health, technology and food security.


Visitors to The Copernicus Project immersed themselves in the dialogue through diverse programming such as “Does Artificial Intelligence Belong in Agriculture?” and even sliding feet first into a nanotech-powered avocado ball pit.


Food insecurity isn’t simply a lack of food, it’s also the lack of access to nutritious food. We need a customized approach that reinvents how nutritious food gets to the people who need it, not just the people who can afford it. Visitors examined common food myths and took a closer look at how nutrition, technology and food security might look in the future.    

Now, it’s your turn

In addition to these experiences, innovators in academia, technology, food production, NGOs, public health and more gathered to discuss our food systems.


Now’s your chance to make an impact on the future of our food. Submit an idea, initiative, club or campus program that demonstrates the farmer-to-fork journey in action. Show us how your idea promotes efficiency in a food production system and helps feed those around you.


Two students or groups will win a prize: $1,000 for first place and $500 for second place to make their food security project a reality. Learn more here.